Apple reinvents home audio with the HomePod

APPLE-IPHONE  JAPAN

APPLE-IPHONE JAPAN

Apple said HomePod can pick up the commands from across the room with a 6-microphone array.

However, in a reference to current tensions over privacy and terrorism, Apple says that the HomePod won't record anything until the term "Hey Siri" is uttered. "Amazon had figured out how to isolate voices from background noise and have a digital assistant respond to requests from a distance-abilities Siri hadn't yet mastered". Or you could ask Siri to give you directions, or numerous other things. Put differently, it's nearly like a Sonos speaker with the smarts of Siri, which is arguably not as intelligent as the others.

So Apple has come out with a new tech called the HomePod at the recent WWDC 2017 keynote. What about you? Which one would you choose out of the three? You're a Pandora devotee?

The new iPad Pro also comes with a better camera - the same one found in the iPhone 7 - along with more storage, a better display and faster refreshing of moving images. You could play out that same scenario for a wide variety of music services, including Spotify Amazon's own music service.

Here's hoping they at least realize not everyone uses Apple Music. There will be multiple sound modes too, tailored to what sort of music you want to listen to, or what perhaps sounds better in your room.

Siri has will also become a "musicologist", learning users' music preferences and answering questions like "who is the drummer?". Does it have a chance in the smart assistant speaker market? Then again, if it gets the job done, what does it matter what they name it?

So is Apple HomePod a game changer? That's a big bummer!

This story is developing, check back for more. But it's not clear if it will.

In other words, it sort of takes a little bit of everything here and there - a bit of smarts, a bit of audio quality, and a bit of home assistant functionality - ending up as a pretty okay smart home device that can simply blast music.

As far as design goes, the Google Home speaker and the Apple HomePod are two peas in a pod (pun intended).

Apple marketing boss Phil Schiller said Apple wanted to combine good speakers with smart speakers you can talk to, referencing Sonos and Amazon Alexa. From there, the device will scan its environment, analyzing the acoustics so it could adjust the sound output based on where the speaker is, steering the music in the optimal direction.

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