Fmr LLC Acquires Shares of 33450285 Snap Inc. (SNAP)

Zenly and Bitmoji which chief executive officer Evan Spiegel added through another acquisition last year show that Snap is willing to purchase tools to broaden the application’s appeal

Zenly and Bitmoji which chief executive officer Evan Spiegel added through another acquisition last year show that Snap is willing to purchase tools to broaden the application’s appeal

However, although the feature makes it easy for friends to find each other, several people have expressed safety concerns about Snap Map - particularly the feature's ability to pinpoint a user's exact location, down to the street address.

Zenly, a French startup that creates a social map using Global Positioning System location to show you where your friends are hanging out, was recently acquired by Snap, according to Tech Crunch.

Here's what you do.

The new Snap Map can be used to find existing friends as well as view content from popular events going on nearby, Snapchat said.

In late May, Snap acquired Zenly, a startup that creates social maps that allow users to see where their friends are located, for $200 million in cash plus additional stock awards. The original version of this article can be read at https://www.themarketsdaily.com/2017/06/23/instinet-reiterates-sell-rating-for-snap-inc-snap-updated-updated.html.

If you don't want to turn on location sharing but still want to see what your friends are up to, you can stay in Ghost Mode and still view your friends' location on the map.

Enabling "ghost mode" means that the user will not share their location. The first time you open Snapchat you'll be taken through an onboarding user-flow, where you can choose who you'd like to share your location with.

Note: Your location is only updated when you're using Snapchat.

With one click, you'll be able to see your ex's so-called Actionmoji's location - no location sticker needed. More worrisome than that, however, is the accuracy of the location settings on Snap Map.

Snap Map's release comes after Snapchat's acquisition of social mapping startup Zenly.

Snap told the BBC that accurate location information was necessary to allow friends to use the service to meet, for example at a restaurant or crowded festival.

Snapchat has emphasized that Snap Map is entirely opt-in. "Then zoom out. It will give you the option of changing to who can see your location". Alternatively, you can go into Ghost Mode to check out what your friends are up to (lurker alert!) or just don't open Snapchat for a while. If you are viewing this news story on another publication, it was illegally copied and reposted in violation of United States and worldwide copyright and trademark law. Snapchat hopes that the map will keep bringing users back to the app, as opposed to using it once and dropping off. And you can search for friends by using the search tool and writing in the name of the person you're looking for.

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