New smart speaker expected as Apple kicks off conference

Many found Amazon's Echo and Google's Home assistant creeped them out when they realised their voice interactions were being stored in the cloud.

All told, companies are pushing for voice-powered commands where computing is not tied to a screen. It also needs to be fun to use, Apple said.

Besides, the speaker is equipped with six microphones, through which you can trigger the Apple's own VA, calling "Hey Siri".

The introduction of HomePod wasn't much of a surprise, but its price tag gives a bit of sticker shock in comparison to both Amazon Echo and Google Home, which cost $179.99 and $129.99, respectively.

As part of the announcement at the Worldwide Developers Conference, Apple touted upgrades for the Siri personal assistant in the fall update to the IOS mobile operating system.

The speaker is the company's first brand-new hardware product since it's innovative Apple Watch.

At under 7-inches in height it's remarkably small. The chip does all the audio engineering - real-time acoustic modelling, audio beam forming and echo cancellation.

Apple boss Tim Cook said the event was "the best and biggest WWDC ever". The Echo, Home, and even the Microsoft Cortana already have these functions and are very common throughout American households.

"Apple is smart to frame the HomePod as a music-centric and audio-centric device rather than just another smart speaker or another home for Siri", said Jackdaw Research analyst Jan Dawson. Those rumors were confirmed today as Apple unveiled HomePod at WWDC 2017. By sensing the room size, space and what occupied it, HomePod can best determine how to project your music throughout. The device will apparently highlight sound quality and work with various other products of Apple. Being able to listen to Apple Music is nice and all, as are the smart predictions the software can make, but it's all about being able to set that mood lighting while your jamming out.

According to sources Sonos has ambitions on integrating with every intelligent voice assistant out there.

Talking about the Google Assistant, when asked what is on the calendar and further have it texted to the person you will be meeting later to inform that you will be late, you just don't have to start all over again.

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