Voice assistant war between Amazon and Google rages on in CES 2018

Insteon and Google Assistant

Insteon and Google Assistant

A new wave of smart speakers has begun, with seven out of the ten new models we tested including voice assistants such as Alexa or Google Assistant.

Apple Inc, whose Siri assistant features on millions of iPhones, has yet to weigh in on the market.

In a sign of the stakes involved, Google a year ago cut off the Echo Show's access to YouTube and took the rare step of explicitly saying it was acting in retaliation for Amazon refusing to sell Google products. Rather, both recognize that in order for their voice assistants to be everywhere, they need to be in everything. "As our homes become smarter, there will be a lot more context", he said, but also cautioned that getting personalization right takes time. "We traded over 1 Google Home gadget each second ever since Google Home Mini began exporting in October", VP for Product Management at Google Home, Rishi Chandra, claimed to the media in an interview last week.

Whitten pointed out that, "Alexa has her personal opinions today -not curated by humans".

Best Buy wireless speakers - see which models we recommend. Here you also get suggestions for what you can ask Google Home, see what apps are new or trending and can view apps by category (scroll all the way down and tap All Categories). Ribas further says that for this year, Microsoft will make it easier for OEMs and developers to build for Cortana with the Cortana Devices SDK.

If victory belongs to whoever's virtual assistant can interact with the most unlikely range of household appliances, then Amazon has already won.

Would it come as a surprise that neither Amazon or Google made money on smart speakers during the holiday period after embarking upon a market share contest?

Away from the touchscreen solutions, Altec Lansing, Anker, Bang & Olufsen, Braven, iHome, JBL, Jensen, LG, Klipsch, Knit Audio, Memorex, Riva Audio and SōLIS are all building audio accessories with the Google Assistant at their heart. Samsung also revealed it's bringing its voice assistant, Bixby, to its smart TVs and Family Hub fridges this year. While these features may seem like novelties to many, they are making life for people who are blind and partially sighted a little more efficient. "Having an opinion makes you more interesting, even as an assistant".

Google in its announcement said that Assistant will also be coming to more voice-enabled speakers from brands like Altec Lansing, Anker Innovations, Bang & Olufsen, Braven, iHome, JBL, Jensen, LG, Klipsch, Knit Audio, Memorex, RIVA Audio and SoLIS.

But while Google's battle strategy for the home was clearly to catch up with Amazon, the market leader's CES was quite different.

Adam Wright, a tech analyst at IDC, agreed that the voice assistant show-down was now a "two-horse race".

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