YouTube Pisses Off Smaller Creators With Update to Monetization Requirements

YouTube's Chief Business Officer has refused to rule out the possibility of the company working with Logan Paul again in the future
Credit AFP

YouTube's Chief Business Officer has refused to rule out the possibility of the company working with Logan Paul again in the future Credit AFP

Logan Paul has admitted that he is working towards a new chapter in his career after he experienced an enormous backlash after he uploaded a video that showed an apparent suicide victim in Japan's Aokigahara forest.

Advertisers can choose to focus adverts on channels verified as "Google Preferred".

Further, a three-tier suitability and brand safety reporting system is meant to give advertisers more control over the content they think is suitable for their ads to appear next to. The video remained viewable for 24 hours with no actual interference from YouTube itself, before Paul himself chose to take it down.

A YouTube representative confirmed to Polygon that creators who are now in the Partner Program, but may lose their spot following the implementation of the new monetization standards, will not lose their ability to link out to external URLs in end slates either.

Both YouTube star KeemStar and PewDiePie, the most subscribed channel on the platform, defended YouTube. What's galling is that YouTube only introduced that 10,000 views threshold in April past year - meaning the goalposts have changed for small creators in less than 12 months.

The new rules affect YouTube's partner program, where channels that meet certain thresholds make money from the ads that appear against their videos. With this, they qualified for monetization in the Partnership Program.

By making a change like this across the board, YouTube is essentially saying it doesn't care enough about small creators to work harder in filtering the content this change is trying to actually block. "While we took several steps past year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values". On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. Google said in a separate post on its AdWords blog that the changes to YouTube's rules will make the platform a safer place for advertisers.

These latest changes follow widespread criticism levied towards YouTube in response to how the company handled the controversy surrounding popular content creator Logan Paul earlier this year. These new rules won't be affecting the big content creators, even if they post questionable content. YouTube said it would consider other flags like spam and strikes, which are issued when someone flags a video for violating YouTube's community guidelines.

As YouTube fielded complaints from advertisers, the company has defended itself by pointing to the number of creators that depend on the service for their livelihood.

In addition, Mohan explained that the revamped criteria would actually produce helpful changes for the entire YouTube community.

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